P.O. Box 188, Waupaca, WI 54981
Phone 715 258 7683   Fax 715 258 1514
snacks@delishuspopcorn.com

History

Delicious - An American Success Story

wagon   The Depression - while others sold apples, widowed Marie Hollnbacher made and sold popcorn to supplement her family’s income.

Marie and her two young sons, Victor and Frederic, operated a classic popcorn wagon, the picturesque kind you see in old movies, on the streets of Milwaukee.  Under the name of American Popcorn Company, the two boys delivered five pound cans of popcorn to local taverns. When informed that the name was claimed by a large corporation, a kitchen table conference (of which there were many in order to run the company) came up with the apt name, ““Delicious.” In 1938, Vic and Fred cooked up the first of what would eventually be millions of batches of De-lish-us®  Potato Chips.

The Birth of the Boomers

Everyone was “in the chips” after the war - and Delicious benefited with the rest of the country.  But then tragedy struck. In 1952 Fred died in a hunting accident.  Subsequently Victor and his wife, Claire, relocated the entire operation from Milwaukee to Waupaca, Wisconsin, an area which had been a favorite vacation spot for the family.

While retaining ownership, in 1972, Victor and Claire turned over the running of the company to their sons, Jim and Jeff.  In 1982 the two men, grandsons of founder Marie Hollnbacher, purchased the company.

Delicious Popcorn Goes to War

. . . and survives by helping the war effort through forming “Delicious Dehydrators, Inc.,” which provided the Armed Forces with dehydrated potatoes.  Delicious received a Certificate of Meritorious Service from the Chicago Quartermaster Depot for “outstanding performance in supplying foods and equipment to the Armed Forces of the United States.”  Because of the surplus in potatoes, Delicious was able to provide potato chips to Rosie the Riveter and her friends on the Home Front.

Delicious Popcorn & Distributors Co., Inc, P.O. Box 188, Waupaca, WI  54981
For Immediate Information Call:   715 258 7683    Fax  715 258 1514
snacks@delishuspopcorn.com
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